AI NativeYour brand identity registry is the list of names and domains the platform treats as "you" when it reads AI assistant responses. Getting it right is one of the most impactful configuration steps you can do.
Why the registry matters
When a scan finishes, every AI answer is checked for your brand's presence using a deterministic evidence pass. The check looks for any registry name in the answer text and any registry domain in the citations. If a name or domain matches, the answer is marked as a mention. If there is no match, the answer is marked absent.
No AI judgement is involved in this step. The same answer text, checked against the same registry, always produces the same result. This makes your mention rate reproducible and comparable across scans.
If your brand is known by multiple names and only one of them is in the registry, answers that use the others are silently counted as absent even though you were named. Keeping the registry complete is how you avoid undercounting.
What is in the registry
The registry has three parts visible on the Brand Truth page and on the identity block in the onboarding review screen:
The brand name. Pulled from your profile. This is always in scope.
Auto-derived variants. Abbreviations, capitalisation variants, and joined forms that the classifier builds automatically from your brand name. These are displayed with an "auto" label and matched without any action from you.
Your configured aliases. Name variations you have explicitly added: short forms, app names, trading names, abbreviations. These are the ones you own and control.
Additional domains. Your primary domain comes from the product profile. You can add app subdomains, country-specific domains, or old redirected domains here.
AI-suggested variations
On live-onboarded products, the system can run an LLM pass to propose name variations that real users and AI assistants actually use for your brand. These suggestions are stored separately and never added to the registry automatically.
To request suggestions, go to Brand Truth (or the onboarding review screen) and use the "Suggest variations with AI" link. The suggestions appear in a highlighted panel. Copy the ones that are genuinely your brand into the name variations box and save.
Suggestions that are category words or generic terms are not useful. A suggestion like "gold loan" for a financial product is not a brand name and should not be added.
Adding names and domains
Go to a product page and then to Brand Truth, or expand the identity block during onboarding review. You will see a text area for name variations and one for additional domains.
Names can be entered one per line or comma-separated. Domains should be bare hostnames (no https://). The registry accepts up to 24 names and 12 domains per product.
Save with the "Save identity" button. New scans use the updated registry immediately. The saved state is visible at the top of the identity block.
Re-applying changes to past scans
Saving a new registry entry does not automatically change results from previous scans. To update historical data, use the "Re-apply to past scans" button on the Brand Truth page.
This runs a pure evidence re-pass over every stored answer for the product. No AI calls are made and no credits are used. Answers that were marked absent but now match a newly-added name are upgraded to mentioned. The run metrics and summary rates are rebuilt for every affected scan.
The button tells you how many answers were reclassified and across how many scans when it finishes.
Related docs
Questions
Why does my mention rate feel lower than it should be?
The most common cause is an incomplete identity registry. If your brand is mentioned under a short name, an app name, or an abbreviation that is not in the registry, those answers count as absent. Check your registry, add the missing variants, and re-apply to past scans.
What are "auto-derived" variants and can I remove them?
Auto-derived variants are built by the classifier from your brand name: forms like all-caps, no-spaces, or common abbreviations. They cannot be removed individually because they are computed, not stored. If one is producing false positives, the fix is to shorten or adjust the brand name in your product profile.
Will AI suggestions ever be added without my approval?
No. Suggestions are proposals only. They are stored in a separate field and shown in a panel on the Brand Truth page. Nothing moves from suggestions to the active registry until you copy a name into the aliases box and save.
What domains should I add?
Add any domain where your brand appears in citations that you want credited to you: app subdomains, country-specific versions of your site, older domains that still appear in AI citations, and any microsites you own. Do not add competitor domains or third-party platforms.
How many names can I add?
Up to 24 name variations and 12 domains per product. The registry enforces a minimum length of 2 characters per name and normalises formatting to avoid duplicates.
Does re-applying to past scans cost credits?
No. The re-tag operation is a deterministic text-matching pass over stored answers. No AI engines are queried and no credits are deducted.
Can I undo a registry save?
The save is not versioned in the UI, but you can edit the registry again at any time. Removing a name that was previously matched will not automatically downgrade past answers; run "Re-apply to past scans" again if you want historical data to reflect the smaller registry.