Getting started

How money works

The two-tier wallet in plain terms, your account wallet, allocating credits to a brand profile, what scans spend, and reclaiming what you do not use.

By the AI Native team · Updated 2026-06-11

Money in AI Native moves in two simple steps. First you add credits to your account wallet. Then you move some of those credits into a brand profile. Scans for that brand profile spend the profile's credits, and you can move any unused credits back to your account wallet whenever you want.

The two wallets

There are two places credits can sit, and keeping them separate is what makes billing clean and fair.

  • Your account wallet belongs to you, the person. When you pay by card, the credits land here, and card money never lands anywhere else.
  • A brand profile wallet belongs to one brand profile. Scans run against a brand profile, so a scan spends the credits in that profile's wallet, never your personal wallet directly.

You move credits from your account wallet down into a brand profile when you want that profile to be able to run scans. That move is called allocation.

Step one: add credits to your account wallet

Open Add funds from the billing area. The page shows the brand profile's balance at the top and your account wallet balance just beneath it. If self-serve card payments are switched on for your account, you enter how many credits you want, see the price in your currency before you pay, and complete the payment. The credits land in your account wallet and you get a receipt by email.

If self-serve payments are not switched on yet, the same page has a request-credits button that emails us, and we add the credits to your account wallet within hours.

Step two: allocate credits to a brand profile

With credits in your account wallet, use the move form on the Add funds page to send some of them into the brand profile you are working in. Only an owner or an admin on that profile can do this. The amount you move is taken from your account wallet and added to the profile's wallet, both in one step, and both sides are written to the ledger so the trail is complete.

If you arrived at the Add funds page because a scan was short on credits, the move form is already filled in with the exact shortfall, so a single click covers it.

What scans spend

A live scan spends credits from the brand profile's wallet, regardless of which team member starts it. When a scan begins, its estimated cost is reserved from the profile wallet. That reservation is a hold: it is set aside while the scan runs, and any part you do not actually use is returned automatically when the scan finishes. The final charge is the real measured cost of the scan, never a flat guess. Demo scans are always free and never touch either wallet.

Reclaiming what you do not use

If a brand profile has more credits than it needs, an owner or admin can reclaim the unused balance back to the account wallet from the same Add funds page. You can only reclaim credits that are actually free, not credits currently held by a running scan. Reclaim is how credits move back up, and there is no way to move credits sideways from one brand profile to another. To shift credits between two profiles, reclaim from the first and allocate to the second.

Why it is built this way

Tying card payments to your personal account wallet, and scan spending to each brand profile's wallet, keeps three things clean: the invoice for a payment is always to the person who paid, the cost of scanning is always attributed to the right brand profile, and refunds always go back to the original payment. That is also why there are no direct profile-to-profile transfers: every credit can be traced from the card that paid for it to the scan that spent it.

Questions

Where do my card payments go?

Into your account wallet. Card money lands there and nowhere else. From there you allocate credits into whichever brand profile needs them.

Who can move credits into a brand profile?

Only an owner or admin on that profile. Strategists and viewers can see the balances but cannot allocate, reclaim, or top up.

Can I move credits straight from one brand profile to another?

No. There are no direct profile-to-profile transfers, by design, so every credit stays traceable. Reclaim the credits from the first profile back to your account wallet, then allocate them into the second.

What is a hold?

A hold is the estimated cost of a scan, reserved from the brand profile wallet while the scan runs. Any part you do not use is returned automatically when the scan finishes, and you are billed the real measured cost.

Do scans spend my account wallet or the brand profile wallet?

The brand profile wallet. Scans run against a brand profile, so they spend that profile's credits. Your account wallet is only spent when you allocate credits down into a profile.

What happens to a top-up receipt?

When a card payment is verified, a receipt is emailed to the person who paid, showing the credits added and the amount charged. The credits appear in your account wallet immediately.

Can I get a refund?

Refunds go back to the original payment source. Because card money lands in your account wallet, the refundable balance is the account wallet, and refunds are matched to the payment that funded it. Contact us to arrange a refund.

What happens if a scheduled scan does not have enough credits?

The scan is skipped rather than half-run, the profile owner is emailed the numbers with a link to add funds, and the scan runs at its next due time once the profile has enough credits. Nothing is charged for a skipped scan.

Where can I see every credit movement?

In the billing ledger. Every top-up, allocation, reclaim, hold, and final charge is written there with what happened, when, and why, so you can verify the math on any transaction.

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